A company's digital presence has become really important to establish their brand. Digital branding is a vital step for building a successful business as it gives access to all kinds of businesses to the mass market at a considerably reasonable price
Rapid technological advancements and frequent fluctuations in customer behaviour have compelled new age marketers to constantly look for new and innovative ways to market their product. Moreover, organisational and cultural shift has also pushed B2B marketing in new directions.
Keywords: digital marketing, online marketing, social media, brand marketing, content, engaging, video advertising, mobile 3 Major Trends That Will Transform the Digital Marketing Space in 2018 Augmented reality and native advertising dominated 2017.